Talent & Creator Partnerships
From influencers to celebrities to bloggers, I’ve worked closely with talent to produce customized content across social channels that offer one-of-a-kind touches from their personal perspectives. These assets have not only allowed for a reach across followers of the brands, but also fans of the talent themselves.
Olivia Rodrigo Custom Theme | Linktree
In partnership with Olivia Rodrigo, Linktree released it’s first-ever product feature (a custom theme!) with a celebrity. Alongside other members of the social team, I built a strategy to amplify the collaboration through three phases (1) tease, (2) launch, and (3) post-launch with timing centered around the release of Olivia’s 2nd album. The content was some of the highest performing on Linktree’s social channels in 2023—with posts over-indexing average engagement by 113%+. Additionally, our posts were heavily circulated across Twitter by Olivia’s fanbase.
Extreme Linkover Series | Linktree
In collaboration with graphic designer Elliot Ulm (@elliotisacoolguy), I crafted a short-form video content series to highlight the endless personalization possibilities on Linktree’s platform. Elliot was assigned as the host of these videos and inserted his beloved, unique design style with the Linktree makeovers. Each post over-indexed average Instagram views by 1K%+.
Julian Burzynski’s VidCon Takeover | Linktree
To build brand awareness for Linktree throughout activations at VidCon, I worked with creator Julian Burzynski (@julianburzynski) to capture and build live Instagram Stories to cover the various events. The frames were positioned as Julian “taking over” Linktree’s Instagram in real time.
Luis Capecchi’s Fitness Creator Journey | Linktree
Over the span of seven months, I partnered with creator Luis Capecchi (@luiscapecchi) to produce seven TikToks/Instagram Reels and four YouTube videos that follow his transition to becoming a fitness creator—with the help of Linktree. Each video incorporated a different product feature that showcased how it supported Luis through this career pivot.
The content gained 800K+ views and Luis’ Linktree doubled in total monthly clicks when comparing his first video to his last.
Phineas and Ferb x Lil Nas X Giveaway Stunt | Disney+
In 2019, Lil Nas X wasn’t able to fulfill his promise to give fans Phineas and Ferb on Blu-ray after “Old Town Road” went Diamond. With the 2020 release of Phineas and Ferb the Movie: Candace Against the Universe, we were finally able to help him honor his proposal through partnering with him on a giveaway for fun swag. This stunt bumped #PhineasAndFerbMovie to #4 on the Twitter trending chart.
Celebrity & Influencer-Hosted Content | Disney Style • Oh My Disney • Disney Family • Disney Eats
From Maia Mitchell (@maiamitchell) to Jenn Im (@imjennim), I collaborated with talent on various Disney campaigns throughout the years that integrated hosted videos and/or Instagram Stories.
Example content:
Cierra Ramirez x Maia Mitchell Disneyland Food Crawl Instagram Story Takeover
Jenn Im Hosts The Lion King Premiere
Courtney Quinn (@colormecourtney) Explores The Lion King Bloomingdale event & Interviews Florence Kasumba (@florencekasumba)
Helene (@officialhelene) Tests D23 Expo Guests on Disney Trivia
Suzy Shattack (@suzyshattuck) Gives Fans an Inside Look at Minnie Celebrations With Tracy Anderson (@traceyandersonmethod)
grown-ish cast Walt Disney World Food & Wine Festival Instagram Story Takeover
Amber Kemp-Gerstel (@damasklove) Epcot International Festival of the Arts Instagram Story Takeover
Melissa Tierney (@missyonmadison) Create & Cultivate Polka Dot Summit Instagram Story Takeover
Disney Family of the Week Series | Disney Family
On Disney Family Instagram, I launched a successful weekly series that highlights influencer families and allows them to share what Disney truly means to them. As a result, this program has become the most engaged with in comparison to other series from Disney Family’s lifetime social content slate.
Pretty Little Liars: The Perfectionists Takeover | Disney Eats • Disney Style • Oh My Disney
To drive to tune-in for Freeform’s new spin-off series, Pretty Little Liars: The Perfectionists, I crafted a talent program across Disney’s editorial vertical pages that encompassed a variety of pieces of content. Sofia Carson, Sasha Pieterse, and Janel Parrish hosted a Walt Disney World Resort food tour, answered interview questions, and gave direct tune-in liners for Disney Eats, Disney Style, and Oh My Disney social fans.
Marketing, Junket, & Production Shoots With Celebrities | Disney+ • Disney Style
From OneRepublic’s Ryan Tedder to the cast of High School Musical: The Musical: The Series, I’ve planned, scripted, and facilitated marketing concepts for celebrities to shoot in support of varying Disney social media programs.
Examples of other celebrities worked with:
Phineas and Ferb the Movie: Candace Against the Universe cast (Ashley Tisdale, Alyson Stoner, & more)
TikTok/Instagram Reel Roll Call Video, Interactive Instagram Story, etc.
Clouds cast (Sabrina Carpenter, Justin Baldoni, & more)
TikTok/Instagram Reel Sing-A-Longs, Virtual Concert, Heart to Subscribe, Tune-In Liners, etc.
Secret Society of Second-Born Royals cast (Skylar Astin, Peyton Elizabeth Lee, & more.)
Game-Style Videos, Heart to Remind, etc.
The Mysterious Benedict Society cast (Tony Hale, Kristen Schaal, & more)
Custom AV Videos, Interactive Instagram Stories, etc.
Always On Disney-Inspired Look Recreations | Disney Style • Disney Family
From Rachel Martino (@rachmartino) to Gladys (@themotheroverload), I’ve worked closely with our talent and content marketing teams to partner to create photos that play into iconic Disney and Pixar titles. With Disney’s vertical accounts being community-based, I partner with content creators and influencers to bring shots like these to life.
Example photo themes:
The Lizzie McGuire Movie
Galentine’s Day
Siblings Day
Disney+ Throwbacks Campaign
Styling at Home Videos | Disney Style
In response to early quarantine orders in 2020, I pitched and oversaw a series of Disney styling videos at home,. Each video featured a different theme and talent, such as Melissa (@missyonmadison) and Tanya (@tikiroombby).
Disney-Themed Bullet Journaling Photo Series | Disney Style
This was also a talent program I spearheaded in response to fans being at home at the start of the pandemic, in addition to the bullet journaling trend being on the rise. Similarly, each photo in this series featured a different Disney theme by a different talent.
Tiny Little Kid Clothes Photo Series | Babble
I refined the #TinyLittleKidClothes series from what once was simple styled product photos to becoming an influencer-focused always on program, which resulted in a 18% increase in average engagement per post. From Taylen Biggs (@taylenbiggs) to Zooey Miyoshi (@zooeyinthecity), I partnered with talent to roll out bi-weekly themed styling photos.
Example photo themes:
Christopher Robin
The Golden Girls
Star Wars
New York Fashion Week
Lunchbox Love Photo Series | Babble
In partnership with food content creators, I led a bi-weekly food art series known as #LunchboxLove. The themes of each photo would vary based on seasonal holidays or company priorities
