Social • Creators • Strategy • Creative • Community
Social Media & Digital Marketing Storyteller
Hi there! My name is Ashley. I’m an award-winning marketer by day and passionate cake decorator by night. I’ve strategized, produced, and built groundbreaking digital content and campaigns for tech and entertainment brands. I’ve also partnered with creator and celebrity talent from different verticals around the globe.
Explore my portfolio and learn more about some of the work I’ve had the opportunity to bring to life over the decade!
Ashley’s Work Experience
Social Media & Operations @ Apple
Social Operations Lead | January 2026 - Present
Currently leading the social operations function in collaboration with Services teams across owned and earned organic social.
Social Media Marketing @ Shopify
Social Lead, Shop | June 2025 - January 2026
Built and relaunched the organic social media program for Shopify’s B2C brand—exceeding performance KPIs for tentpole moments, such as Shop’s holiday campaign, by 200%+. Additionally, consulted on social plans from external brands, including Rare Beauty and Mejuri, to produce impactful partnership moments.
Highlight: Co-marketing campaign with Rare Beauty to announce their first fragrance—achieving 20M+ earned impressions
Social Media Marketing @ VSCO
Senior Social Media Manager | March 2024 - May 2025
Oversaw organic social media presence (8M+ total followers) and strategy to increase awareness of VSCO beyond its editing tools—extending storytelling to position the brand as a home for photographers. Additionally, advised on paid social tactics.
Highlight: Producing record-breaking social results—such as 1.1M+ impressions from a single tweet
Social Media Marketing @ Linktree
Social Media Manager (Core Markets) | August 2022 - February 2024
Social Media Manager (Global) | July 2021 - August 2022
Headed up social strategy, creative development, community engagement, tone of voice, and more for the market leader of the link in bio space—fueling +111% following growth. Additionally, partnered with creators and celebrity talent across various niches from Linktree’s 45M+ users to build brand awareness through social content.
Highlight: Achieving media headlines for reactive social content published in response to news from Meta
Social Media Marketing @ Disney
Social Engagement Strategist (Disney+) | Apr. 2020 - July 2021
Social Engagement Strategist (Disney’s Verticals + Franchises) | June 2019 - Apr. 2020
Social Media Marketing Coordinator (Disney’s Verticals) | Nov. 2018 - June 2019
Social Media & Editorial Coordinator (Disney’s Babble) | Dec. 2016 - Nov. 2018
Social Media Intern (Disney’s Babble) | May 2016 - Dec. 2016
Managed the social strategy, content calendar, community management, and voice for Disney+ brand, series, and movie accounts (14.5M+ total followers)—while overseeing the digital campaigns for original titles. Additionally, spearheaded select brand initiatives, including The Simpsons and The Disney Bundle. Previously led social for Oh My Disney, Disney Style, Disney Family, Disney Eats, Disney Pets, and Babble across all platforms (14M+ total followers).
Highlight: Winning 2021 Short Awards for Best Twitter Presence for Disney+
While you can take a deeper dive into my work here, these are some of my favorite content that I’ve produced:
@DisneyStyle Halloween Influencer Program
@DisneyPlus Hannah Montana First & Last Appearances
@Linktr.ee IG Carousel Hack TikTok
@DisneyEats Frame to Table: Mad Tea Party Video
@VSCO Photo Composition Tips
@ShopApp Retail Therapy Series
