Platform Launches
From expanding online presences onto other platforms to launching new brands on social media, I’ve built many channels from the ground up.
Linktree Threads | Linktree
In response to Meta’s unexpected launch of Threads, I started an account for Linktree, planned an initial post strategy, and published content within an hour of the platform being open to the public. Since then, the channel was seen significant growth, sustained strong engagement, and has become the 2nd most followed Linktree social page.
Big Shot Series Instagram | Disney+
To support the release of the new Disney+ Original Series Big Shot, I led one of the first non-franchise series Instagram accounts for the streaming service—which was grew to 44K+ followers over the span of the season.
High School Musical Instagram | Disney’s Franchises
In preparation for one of the very first series that would be launching with Disney+ (High School Musical: The Musical: The Series), I worked with a colleague to create a High School Musical franchise Instagram account that ended up being the fastest growing social page within the Disney Digital Network of at the time.
Babble Makes Instagram | Disney’s Verticals
Following the success of Disney’s parenting brand Babble on social media, I launched a spin-off account focused on crafts, recipes, and other lifestyle content for parents called Babble Makes.