Series Development
I’ve gone beyond the status quo for the accounts I run to create new content series. These posts have helped to diversify content formats and further defined a unique voice for each handle.
Linkers We Love | Linktree
Within Linktree’s network of 40M+ users, there are creators, small businesses, artists, and more that span across so many different verticals. In collaboration with our partnerships and creative design teams, I developed a bi-weekly Instagram Story stories to spotlight the vast variety of Linkers—along with the incredible work they do. This connected back to our Linkers We Love Linktree page to build a connective through line.
Caption Ideas | Linktree
One of the biggest barriers to finally hitting “post” on that photo or video is coming up with the right caption to pair with it. In correlation to culture, I created a monthly video series to offer caption ideas for common social posts around the specific time of year. Each month, these videos consistently climbed the ranks as a top-performing series.
Extreme Linkover | Linktree
Linktree is so much more than a “page of links.” To really drive home this narrative, we produced videos to highlight the endless personalization possibilities on Linktree’s platform. These short-form content pieces were hosted by a notable graphic design creator, and over-indexed average Instagram views by 1K%+.
Creator News & Tips | Linktree
Linktree’s users are made up of millions of creators and avid social media users globally, so it was important that we find a way to support their broader needs beyond just our product. I partnered with our agency to launch our Creator News & Tips series, which has resulted in some of Linktree’s highest performing videos on TikTok yet.
Linker Creator Round-Up Spotlights | Linktree
With 35M+ users across the globe, I started a round-up series to spotlight and celebrate the variety of creators who use Linktree in different ways, while also indirectly highlighting the value of the platform.
Product How-Tos | Linktree
Based off insights around some of Linktree’s most common product-related questions, I crafted a video series to build awareness for some of the platform’s features, while offering a more visual format for how to navigate them. Each piece of content was made with the goal of feeling less branded like typical tutorials to give off a native social feel.
From Frame to Table Videos | Disney Eats
Food dreams do come true. I worked closely with my Content Marketing counterpart to launch Disney Eats’ successful Frame to Table video series, which brought iconic on-screen food moments, such as Sleeping Beauty’s 16th birthday cake, across Disney films to life.
Disney Family Of The Week | Disney Family
To highlight the Disney community, I helped launch the #DisneyFamilyOfTheWeek Instagram series for Disney Family. Each post gives fans a behind-the-scenes look at what Disney means to different families and the overall impact the brand has had on their lives.
Text-Only Tweets | Oh My Disney
In an effort to expand Oh My Disney’s social posts on Twitter, I started successfully implementing text-only formats that were specifically suited for the platform.
Disney Latte Art | Disney Eats
A series that Disney Eats fans loved a latte! In response to the popularity of custom latte art, I co-launched a video series that brought some of these innovative drinks to life—with a Disney twist. Each Disney-themed latte was developed in collaboration with influencer Michael Breach (@baristart).
Disney-Inspired Kid Hairstyle Videos | Disney+
Bibbidi-bobbidi-hairdo! In my partnership with my Content Marketing counterpart, I pitched and co-developed a video series that offered tutorials for creating kid hairstyles inspired by Disney characters.
Disney Parenting Liners | Disney Family
To establish more of a relationship with parents, I created a series of parenting liner shareables that relate to the audience in a way that also ties back to the Disney brand.