Series Development
I’ve gone beyond the status quo for the accounts I run to create new content series. These posts have helped to diversify content formats and further defined a unique voice for each handle.
Relatable Audio | VSCO
Making photographers feel seen. This video series was crafted with an emphasis on short, scripted audio that would be relatable to photographers, while offering opportunities for reflection.
Photography Education | VSCO
VSCO’s mission is to help creators make it. In the spirit of this goal, I worked with our evangelist to create a monthly photography education short-form video series that is centered around tips to help photographers elevate their work. Several videos from this program have been the some of the highest performing videos across VSCO’s channels of all time.
Linkers We Love | Linktree
Within Linktree’s network of 40M+ users, there are creators, small businesses, artists, and more that span across so many different verticals. In collaboration with our partnerships and creative design teams, I developed a bi-weekly Instagram Story stories to spotlight the vast variety of Linkers—along with the incredible work they do. This connected back to our Linkers We Love Linktree page to build a connective through line.
Caption Ideas | Linktree
One of the biggest barriers to finally hitting “post” on that photo or video is coming up with the right caption to pair with it. In correlation to culture, I created a monthly video series to offer caption ideas for common social posts around the specific time of year. Each month, these videos consistently climbed the ranks as a top-performing series.
Extreme Linkover | Linktree
Linktree is so much more than a “page of links.” To really drive home this narrative, we produced videos to highlight the endless personalization possibilities on Linktree’s platform. These short-form content pieces were hosted by a notable graphic design creator, and over-indexed average Instagram views by 1K%+.
Creator News & Tips | Linktree
Linktree’s users are made up of millions of creators and avid social media users globally, so it was important that we find a way to support their broader needs beyond just our product. I partnered with our agency to launch our Creator News & Tips series, which has resulted in some of Linktree’s highest performing videos on TikTok yet.
Product How-Tos | Linktree
Based off insights around some of Linktree’s most common product-related questions, I crafted a video series to build awareness for some of the platform’s features, while offering a more visual format for how to navigate them. Each piece of content was made with the goal of feeling less branded like typical tutorials to give off a native social feel.
From Frame to Table Videos | Disney Eats
Food dreams do come true. I worked closely with my Content Marketing counterpart to launch Disney Eats’ successful Frame to Table video series, which brought iconic on-screen food moments, such as Sleeping Beauty’s 16th birthday cake, across Disney films to life.
Disney Family Of The Week | Disney Family
To highlight the Disney community, I helped launch the #DisneyFamilyOfTheWeek Instagram series for Disney Family. Each post gives fans a behind-the-scenes look at what Disney means to different families and the overall impact the brand has had on their lives.
Text-Only Tweets | Oh My Disney
In an effort to expand Oh My Disney’s social posts on Twitter, I started successfully implementing text-only formats that were specifically suited for the platform.
Disney Latte Art | Disney Eats
A series that Disney Eats fans loved a latte! In response to the popularity of custom latte art, I co-launched a video series that brought some of these innovative drinks to life—with a Disney twist. Each Disney-themed latte was developed in collaboration with influencer Michael Breach (@baristart).
Disney-Inspired Kid Hairstyle Videos | Disney+
Bibbidi-bobbidi-hairdo! In my partnership with my Content Marketing counterpart, I pitched and co-developed a video series that offered tutorials for creating kid hairstyles inspired by Disney characters.
Disney Parenting Liners | Disney Family
To establish more of a relationship with parents, I created a series of parenting liner shareables that relate to the audience in a way that also ties back to the Disney brand.