Branded Content
In partnership with Sales team across Disney and VSCO, I’ve curated branded content on social to meet needs and KPIs of third party clients that have been sold campaigns.
VSCO x Liquid I.V. Presets & Photo Challenge | VSCO
Liquid I.V. partnered with VSCO to launch two custom presets—inspired by their new summer flavors. To encourage usage of the presets, we launched a photo challenge and I oversaw social amplification of the campaign in collaboration with Liquid I.V.’s marketing team.
The Lion King Premiere x PANDORA | Disney Style
In a video sponsored by PANDORA, fashion and beauty influencer Jenn Im (@imjennim) took her Disney style to the world premiere of The Lion King—interviewing the cast and crew of the movie. I served as the brand lead for the overall execution of this branded content for Disney Style.
Motherhood: Instagram vs. Reality x Target | Babble
In collaboration with Target, I oversaw a branded content meme series of Instagram vs. Reality moments in motherhood for Babble.
Disney x Otterbox Phone Case Collection | Oh My Disney
I built out a custom branded Instagram Story on Oh My Disney to drive consumers to Otterbox’s collection of Disney-themed phone cases.