Brand • Influencer • Editorial • Strategy • Community
Social Media & Digital Marketing Storyteller
Hi there! My name is Ashley. I’m an award-winning marketer by day and passionate cake decorator by night. I’ve strategized, planned, curated, analyzed, and written copy for groundbreaking digital content—while executing marketing campaigns for both big entertainment brands and growing tech startups. I’ve also partnered with creators, influencers, and celebrities from different verticals around the globe.
Explore my portfolio and learn more about some of the work I’ve had the opportunity to bring to life over the past 9 years!
Ashley’s Work Experience
Social Media Marketing @ Shopify
Social Lead, Shop | June 2025 - Present
Currently building out the social media function for Shopify’s B2C buyer audience.
Social Media Marketing @ VSCO
Senior Social Media Manager | March 2024 - May 2025
Oversaw organic social media presence (8M+ total followers) and strategy to increase awareness of VSCO beyond its editing tools—extending storytelling to position the brand as a home for photographers. Additionally, advised on paid social tactics.
Highlight: Producing record-breaking social results—such as 1.1M+ impressions from a single tweet
Social Media Marketing @ Linktree
Social Media Manager (Core Markets) | August 2022 - February 2024
Social Media Manager (Global) | July 2021 - August 2022
Headed up social strategy, creative development, community engagement, tone of voice, and more for the market leader of the link in bio space—fueling +111% following growth. Additionally, partnered with creators and celebrity talent across various niches from Linktree’s 45M+ users to build brand awareness through social content.
Highlight: Achieving media headlines for reactive social content published in response to news from Meta
Social Media Marketing @ Disney
Social Engagement Strategist (Disney+) | Apr. 2020 - July 2021
Social Engagement Strategist (Disney’s Verticals + Franchises) | June 2019 - Apr. 2020
Social Media Marketing Coordinator (Disney’s Verticals) | Nov. 2018 - June 2019
Social Media & Editorial Coordinator (Disney’s Babble) | Dec. 2016 - Nov. 2018
Social Media Intern (Disney’s Babble) | May 2016 - Dec. 2016
Managed the social strategy, content calendar, community management, and voice for Disney+ brand, series, and movie accounts (14.5M+ total followers)—while overseeing the digital campaigns for original titles. Additionally, spearheading select brand initiatives, including The Simpsons and The Disney Bundle. Previously led social for Oh My Disney, Disney Style, Disney Family, Disney Eats, Disney Pets, and Babble across all platforms (14M+ total followers).
Highlight: Winning 2021 Short Awards for Best Twitter Presence for Disney+
E-Commerce Site Merchandising @ PacSun
Assistant Site Merchandiser | Apr. 2016 - May 2016
E-Commerce Site Merchandising Intern | Feb. 2016 - Apr. 2016
Strategized online product assortment initiatives of 3K+ SKUs to convey site brand storytelling, drive e-commerce sales, and enhance user experience.
Highlight: Rebranding full suite of e-commerce categories for PacSun Men’s department
While you can take a deeper dive into my work here, these are some of my favorite content that I’ve produced:
@DisneyStyle Halloween Influencer Program
@OhMyDisney Thanksgiving Notes
@DisneyPlus Hannah Montana First & Last Appearances
@Linktr.ee IG Carousel Hack TikTok
@DisneyEats Frame to Table: Mad Tea Party Video
@VSCO Photo Composition Tips
